Club Car's CRU Electric Microcar Receives Significant Lithium-Ion Battery Upgrade, Enhancing Performance and Market Competitiveness
Key Insights
Club Car has introduced a new lithium-ion battery option for its CRU electric microcar, significantly upgrading its performance and aligning it with modern EV expectations.
The lithium-ion battery is projected to offer three times the range and much faster charging compared to the CRU's previous lead-acid battery configuration.
This technological enhancement improves the vehicle's handling, reduces maintenance requirements, and positions the CRU as a more competitive offering in the premium low-speed vehicle market.
The upgrade, which adds approximately $2,500 to the CRU's base price, signals a growing demand for advanced features and higher performance in specialized electric mobility solutions.
Club Car, a prominent manufacturer in the low-speed vehicle (LSV) sector, announced this week a significant technological advancement for its distinctive CRU electric microcar: the integration of a lithium-ion battery option. This upgrade marks a pivotal shift from the traditional lead-acid battery packs, positioning the comfort-focused cruiser more firmly within the modern electric vehicle landscape.
First introduced in collaboration with BMW Designworks, the CRU garnered attention for its innovative “living room on wheels” concept, featuring wrap-around bench seating and a central table designed to accommodate up to six passengers with 180-degree swiveling front seats. While its unique interior layout set it apart, the reliance on older lead-acid battery technology limited its performance capabilities. The new lithium-ion configuration aims to rectify this, promising a substantial improvement in operational efficiency.
According to Club Car, the lithium-ion power train is expected to deliver triple the range of the original model and significantly faster charging times. Brant Mitchell, Senior Director of Product Management at Club Car, emphasized the transformative nature of this upgrade, stating, “CRU Lithium is a game changer. It’s everything our customers love about the street legal CRU—style, comfort, social design—with the added power of lithium performance. It charges faster, goes farther, and is low maintenance.” He further noted that this solution provides a “smarter, longer-lasting power solution” that aligns with contemporary user lifestyles.
While specific figures for range and charging duration have not been publicly disclosed, the performance enhancement over the previous model is anticipated to be considerable. Beyond extended operational range and reduced charging cycles, the lighter weight of the lithium-ion battery pack contributes to improved handling and ride quality, enhancing the vehicle’s suitability for its intended use in neighborhoods, campuses, and resort environments.
The CRU maintains its federally regulated top speed of 25 mph, ensuring its compliance as a street-legal LSV under Federal Motor Vehicle Safety Standard (FMVSS) regulations for operation on public roads with speed limits up to 35 mph. Standard safety features include full lighting, turn signals, seat belts, and a backup camera.
This battery option, while representing a premium upgrade, is consistent with the CRU’s market positioning. The lithium battery adds approximately US $2,500 to the base price of $25,000 for the lead-acid model. An optional 16 kWh battery is also available, pushing the total cost north of $31,000, prior to additional luxury customizations. This strategic move by Club Car underscores a growing market demand for sophisticated, high-performance electric vehicles even in niche segments, bridging the gap between traditional golf carts and full-sized passenger EVs.