Maranello, Italy – Ferrari N.V. CEO Benedetto Vigna has strongly denied recent reports suggesting a delay in the launch of the company’s second electric vehicle (EV), asserting that such a model has not been officially discussed or announced. The clarification comes amidst speculation, including a Reuters report from June, which cited unnamed sources claiming a postponement of a second Ferrari EV until after 2028 due to "zero demand."

Speaking during Ferrari’s Q2 2025 earnings call, Vigna stated unequivocally, "We never talked about a second or third electric car." This statement effectively dismisses the notion of a delay for a product that, from an official standpoint, does not yet exist. While internal development processes for future models are standard in the automotive industry, Ferrari maintains that its public commitments remain focused on its inaugural EV.

The first electric Prancing Horse is proceeding as planned, with its "technological heart" set for unveiling on October 9 during the brand’s Capital Markets Day. This will be followed by a reveal of the interior design concept in early 2026, culminating in the full vehicle debut later that year. CEO Vigna expressed strong confidence in the project, noting, "there is not a single hour of delay." He also shared that he recently drove a prototype on a track, conveying significant excitement for the upcoming launch, though he refrained from disclosing further specifics. Test mules, observed utilizing Maserati Levante bodies, hint that the first EV might lean towards a grand tourer rather than a pure supercar, potentially broadening its appeal within the luxury segment.

While no official pricing has been released, industry reports suggest the first Ferrari EV could command a price tag exceeding $500,000, positioning it as a highly exclusive, low-volume offering. Rumors surrounding a potential follow-up EV, despite the CEO's denial of its official existence, suggest a higher production run of approximately 5,000 to 6,000 units over a five-year cycle, indicating a strategic intent to scale EV production if market conditions permit.

Ferrari remains steadfast in its ambitious electrification strategy, targeting EVs to account for 40% of its annual sales by 2030. An additional 40% will be comprised of hybrid models, with the remaining 20% dedicated to pure internal combustion engine vehicles. This commitment includes the continuation of the venerable V-12 engine in models like the Purosangue SUV and the new 12Cilindri, underscoring Ferrari’s balanced approach to powertrain evolution. This strategy contrasts with some rivals, such as Lamborghini, which has postponed its Lanzador EV to 2029, and other exotic brands like Koenigsegg and Pagani, which report limited customer interest in fully electric hypercars. Ferrari’s measured entry into the EV market, focusing initially on a more restrained, high-luxury offering, appears to be a calculated move to navigate evolving market demands while preserving brand heritage.