Geon, formerly known as Battrixx, has announced a significant strategic shift, aiming for energy storage solutions to constitute 50% of its revenue within the next three years. The rebranding reflects the company's expanded ambition to become an end-to-end green energy solutions provider, moving beyond its initial focus on electric vehicle (EV) battery manufacturing.

Initially established in 2020 as an EV battery manufacturer, the company's transformation into Geon signifies a broader commitment to the burgeoning energy storage sector. This strategic pivot includes the launch of residential inverter batteries, ranging from 1 kVA to 5 kVA, at the India Energy Storage Week 2025, marking their entry into the business-to-consumer (B2C) market. Concurrently, Geon is developing commercial and industrial (C&I) solutions, alongside large-scale 5 MWh containerized utility-scale battery energy storage systems (BESS). For C&I and telecom applications, Geon is collaborating with partners to develop localized solutions, while on the utility side, it plans to operate as an integrator and commissioning partner for fully integrated BESS.

A key challenge for BESS adoption in India is cost competitiveness, particularly against Chinese imports. Geon plans to address this by exploring partnerships with emerging Indian lithium-ion (Li-ion) cell manufacturers to secure local supply, anticipating that future import duties will further enhance the viability of domestic production. This localization strategy is crucial for mitigating supply chain risks and reducing overall system costs.

In the residential sector, Geon is actively engaging with solar solution providers to offer bundled solar-plus-storage packages, capitalizing on the momentum generated by the Indian government's PM Surya Ghar Muft Bijli Yojana. This initiative, aimed at promoting rooftop solar installations, presents a substantial opportunity for integrated energy solutions. The Indian home inverter battery market, currently valued at approximately INR 10,000 crore and growing at 6-7% annually, is predominantly served by lead-acid batteries. Geon anticipates a significant transition to Li-ion batteries due to their superior energy density, faster charging capabilities (three hours), enhanced safety, and smaller manufacturing energy footprint, creating ample market space for new entrants.

While Geon's Pune facility boasts a substantial production capacity of 7 GWh for battery pack assembly across EV and energy storage systems, the company does not intend to venture into Li-ion cell manufacturing in the immediate future. Instead, it aims to leverage its existing assembly capabilities and partner with Indian cell manufacturers, solidifying its position as a key battery pack partner in the domestic ecosystem.