Tesla has launched a series of new and extended financial incentives for its Model Y electric SUV in Australia, signaling an aggressive push to bolster sales and manage inventory through the current quarter. This initiative follows a strong June performance, which saw Tesla achieve its highest EV sales tally for the year in Australia, delivering over 4,500 units, significantly aided by refreshed Model Y deliveries and a prior $3,000 trade-in bonus on Model 3 sedans.

The latest incentives include a $3,000 lending incentive and a $3,000 novated lease incentive specifically for new Model Y purchases. The lending incentive is available until September 26, while the novated lease offer is expected to run until September 20. These targeted financial aids are designed to attract buyers who typically finance or lease their vehicles, aiming to accelerate the movement of existing Model Y inventory and generate new orders.

In addition to these new offers, Tesla has extended its trade-in incentive, providing an extra $2,000 discount on a new or demo Model Y for customers trading in a used vehicle. This trade-in bonus is now valid until September 30, 2025, offering a prolonged window for potential buyers. Furthermore, existing Tesla owners with Enhanced Autopilot (EAP) or Full Self-Driving (FSD) software can transfer these valuable features to a new or demo Tesla, a benefit estimated to save owners between $5,100 for EAP and $10,100 for FSD. This transfer option is also available for deliveries taken by September 30, 2025.

Currently, Tesla holds a significant stock of new and demo Model Y and Model 3 vehicles, including multiple previous-generation Model Y units that are already subject to substantial discounts. These existing price reductions, coupled with the new incentives, make the Model Y an increasingly attractive proposition for both current and prospective EV owners.

Tesla's sales performance in the first half of 2025 reached 14,146 units in Australia, a notable decrease from the 23,116 units sold during the same period in 2024. This decline is partly attributed to the timing of product refreshes, with the updated Model 3 boosting Q1 2024 sales, while the refreshed Model Y only began contributing significantly in Q2 2025. To achieve its annual sales target of 38,347 units for 2024, Tesla will need to maintain a sales pace of approximately 4,000 vehicles per month for the remainder of the year. The current suite of incentives underscores Tesla's commitment to achieving these ambitious sales objectives in a rapidly evolving market.