Munich, Germany – BMW is poised to launch its highly anticipated Neue Klasse vehicle architecture, marking the company's most significant investment in a single platform to date and signaling a robust commitment to the electric vehicle (EV) market. Under the leadership of CEO Oliver Zipse, BMW aims to introduce a new generation of compelling electric cars designed to deliver uncompromising performance and the brand's signature driving experience.

The first model from the Neue Klasse lineup, the iX3 midsize electric SUV, is slated to commence series production at BMW’s new Debrecen, Hungary, plant later this year. This vehicle is positioned as an industry benchmark, boasting a projected WLTP range of up to 800 kilometers (497 miles) and the capability to accept up to 400 kW of charging power, allowing for substantial range replenishment in approximately 10 minutes. This performance metric significantly surpasses the Tesla Model Y Long Range's 622 kilometers (387 miles) WLTP range and 250 kW maximum charge rate, highlighting BMW's intent to lead in key EV metrics.

Central to the Neue Klasse strategy is a radical overhaul of BMW's digital architecture, integrating four high-performance 'superbrains' that offer 20 times the computing power of previous systems. These advanced units will manage everything from infotainment and automated driving features to climate control, ensuring a seamless and responsive user experience across all drivetrain variants. BMW has strategically developed this software through six global hubs, leveraging approximately 5,000 software and IT professionals across Portugal, South Africa, China, India, Romania, and the US.

Despite the inherent weight of EV powertrains, BMW has placed a premium on maintaining its vehicles' renowned responsiveness and road feel. Intensive development has focused on new computing systems that enhance braking, regeneration, and steering control. Paul Horrell of Top Gear, after test-driving a prototype iX3, noted its exceptional smoothness in traffic, surpassing even chauffeur-oriented Rolls-Royces, and praised the subtle yet effective traction control system. Driver-assist systems also show marked improvements, offering earlier alerts and greater capability in challenging conditions compared to current BMW iX models.

Following the iX3's debut in Debrecen, Neue Klasse production will expand to BMW factories in China, Mexico, and the US. The main Munich factory is slated to transition to exclusively manufacturing electric vehicles by the end of 2027, running Neue Klasse production parallel to existing models initially. As Oliver Zipse's tenure as chairman concludes next year, his successor will inherit the ambitious target of having Neue Klasse EVs account for half of BMW's total sales by the end of the decade.

Addressing market dynamics, Zipse downplayed the impact of potential US tariffs on cars and components, emphasizing that product attractiveness remains paramount. While refraining from direct commentary on competitors, he alluded to the historical role of regulatory credits in shaping the US EV market, suggesting that shifts in regulatory frameworks could level the playing field. BMW's strategic pivot aims to reverse the trend of customers trading premium sedans for Tesla models, positioning the Neue Klasse to reclaim market share by delivering on the promise of truly compelling electric vehicles.