ev market competition
Describes the intense rivalry and strategic maneuvers among manufacturers in the electric vehicle sector, encompassing pricing, technology, and market share.
BMW is launching its Neue Klasse electric vehicle architecture, representing the company's largest single platform investment to date, with the iX3 SUV leading production in Debrecen, Hungary, later this year.
Chinese EV giant BYD is aggressively cutting vehicle prices, significantly impacting its extensive network of component suppliers.
Zeekr, Geely's premium EV unit, has launched its first plug-in hybrid model, the 9X, to expand its customer base in China's competitive automotive market.
Xiaomi successfully launched its second electric vehicle, an SUV, demonstrating its effective diversification into the automotive sector.
Ford CEO Jim Farley warned that Chinese electric vehicles exhibit “humbling” superiority in technology, quality, and cost, posing an existential threat to Western automakers.