Amsterdam, July 03, 2025 – NIO, the global smart electric vehicle company, and its new sub-brand firefly, have collectively secured five major accolades, underscoring their innovative strength and design excellence in the competitive automotive landscape. The recognitions include two distinctions at the Red Dot Award and three honors at the German Brand Award 2025, emphasizing a holistic, user-centric approach to product and brand design.

At the esteemed Red Dot Award, the NIO ET5 Touring was celebrated in the “Product Design – Automobiles and Motorcycles” category. The smart tourer’s design, characterized by its sleek, aerodynamic silhouette, frameless windows, and expansive panoramic glass roof, embodies NIO’s core principles of purity, human-centricity, progressiveness, and sophistication. This recognition highlights the vehicle's seamless fusion of technology, performance, and aesthetics, redefining urban mobility.

Further demonstrating its commitment to experiential environments, NIO House Hamburg also received a Red Dot Award in the “Interior Architecture and Interior Design” category. This space exemplifies NIO’s strategy of integrating contemporary design, local identity, and sustainable materials to foster user engagement and cultural connection. Kris Tomasson, Senior Vice President of Design at NIO, stated, “For us, design is not an end in itself. It is a fundamental element of the user experience – from the vehicle to the space. We are delighted that our vision has been recognized by the Red Dot jury.”

NIO’s comprehensive brand concept, uniting electromobility with a forward-looking, technology- and community-driven experience, earned it an honor in the “Excellent Brands – Transport & Mobility” category at the German Brand Award. The company positions itself as a creator of a holistic ecosystem for sustainable mobility, with products and brand experiences designed for and with its community.

firefly, NIO’s new brand focused on affordable, safe electric vehicles, also received a German Brand Award in the “Excellent Brands – Transport & Mobility” category. The brand was lauded for its high-quality design and intelligent technology, conveying mobility as an expression of personal joy and independence. Marius Holletzek, Director of Brand Experience Design and Strategy for firefly at NIO, commented, “These awards show that we are on the right track. Our goal was to create a new kind of brand experience along the entire individual user journey in this segment – and, above all, to establish a strong connection between product and brand.”

Notably, firefly was awarded the “Best of Best” distinction in the “Newcomer Brand of the Year” category, the highest honor at the German Brand Award. The jury praised firefly’s consistent, expressive, and trendsetting implementation of its brand strategy, recognizing its ability to set new benchmarks in brand development and deliver significant, audience-oriented value. As of June 30, 2025, NIO Inc. had delivered a total of 785,714 vehicles, leading the premium BEV segment priced above RMB 300,000, reinforcing its market leadership and design prowess.